AAI International Advisor for the U.K. Phil Evans is an independent consultant on consumer, competition and trade matters and is a Senior Consultant to Fipra. Evans is a member of the Competition Commission in the United Kingdom. Before joining the UK Competition Commission, Evans was Head of Consumer Policy at Fipra, joining the group after ten years as Principal Policy adviser at the UK Consumers’ Association where he was responsible for dealing with competition policy investigations and submissions and for developing its trade policy. The Chairman of the UK Office of Fair Trading, John Vickers, publicly wrote that “Phil has contributed enormously to the establishment of competition as a core consumer issue“; Evans is an economist by training, a visiting fellow of the Oxford University Centre for Corporate Reputation at Said Business School, and has taught at the LSE, University of London and the University of North Carolina. Phil has also provided technical assistance to a number of national and international organisations, including UNICEF, Unctad and the WTO. Phil has authored six books and numerous studies on everything from trade policy to shopping.