AAI pioneers the study of how innovation in online retailing and the distribution of goods and services to consumers promises both benefits and competitive challenges.

Antitrust is equipped to meet the unique competitive challenges posed by technological progress in retailing. This includes competition between online retailers and traditional brick and mortar outlets and competitive developments in the online markets. This frame of analysis requires interpreting emerging concepts of systems, platforms, and networks in light of strategic behavior, grappling with concerns about high levels of concentration and globalization, and recognizing the premium that society places on innovation.