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Under the influence of the Chicago School of neoclassical antitrust economics, for the past generation, U.S. antitrust policy has paid only slight attention to anticompetitive behavior within vertical inter-firm relationships. During this time, scholarship in economics, law, and business has developed new understandings of interactions between horizontal competition and vertical inter-firm relationships, with important implications for policy. Some of the most provocative writing integrating these insights into antitrust has been by Robert L. Steiner, whose unique experience as a prolific author in marketing and economics, president of a national consumer goods company and as an economist at the Federal Trade Commission, provides new perspectives on what Steiner calls “vertical competition” – the interdependent rivalry that takes place between vertically aligned firms. This Roundtable, limited to 65 participants (no charge), will use Steiner’s large but under-recognized body of work as a jumping off point for re-examining antitrust policy. The event is being held in collaboration with the American Marketing Association’s Journal of Public Policy & Marketing and sponsored by Cornerstone Research, Bates White, the David F. Miller Center for Retailing Education and Research, University of Florida and the Coggin College of Business, University of North Florida. Papers will be published in a special symposium issue of the Antitrust Bulletin (4th quarter, 2004)
Introduction
Gregory T. Gundlach, Visiting Eminent Scholar in Wholesaling, University of North Florida and Senior Research Fellow, American Antitrust Institute
Albert A. Foer, President, American Antitrust Institute
The Intellectual History of Vertical Relations in Antitrust Economics
F.M. Scherer, Aetna Professor Emeritus, John F. Kennedy School of Government, Harvard University
The Intellectual History of Vertical Relations in Marketing
Barton A. Weitz, Executive Director, David F. Miller Center for Retailing Education and Research; JC Penney Eminent Scholar, University of Florida
The Development and Application of Dual-Stage Thinking
Robert L. Steiner, Economic consultant, former Economist, Federal Trade Commission and former President of Kenner Products Co.
Why Do Economists Neglect Retailing and the Competition Between Retailers and Manufacturers?
Michael Lynch, former Chief, Bureau of Economics, FTC
Commentators:
Paul Farris, Landmark Communications Professor of Business Administration, University of Virginia
Pamela Jones Harbour, Commissioner, Federal Trade Commission
Howard P. Marvel, Professor of Economics, Ohio State University
Mary Sullivan, Economist, U.S. Department of Justice
Luncheon
Introduction:
Jonathan Cuneo, Attorney, Cuneo, Waldman & Gilbert, Director, American Antitrust Institute
Monroe Milstein, Chairman, Burlington Coat Factory
Implications for Antitrust Analysis
William S. Comanor, Professor of Health Services and Professor of Economics, University of California, Santa Barbara; Director of the Research Program on Pharmaceutical Economics and Policy, University of California, Los Angeles; former Chief, Bureau of Economics, FTC
Philip Nelson, Economists, Inc., formerly economist, Federal Trade Commissioner
