AAI’s Kathleen Bradish Discusses Google Ad Tech Remedies with ITIF

AAI’s Vice President and Director of Legal Advocacy, Kathleen Bradish, spoke on the Information Technology & Innovation Foundation’s panel, DOJ v. Google: What to Expect With Ad Tech Remedies, to discuss this landmark decision, its implications for the ad tech industry, and what it means for Google as its antitrust battles with the DOJ continue. From the description:

Following an intense two-week trial, Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia will now deliberate on the remedial measures to be imposed on Google following her prior decision that the company monopolized the ad server and ad exchange markets—two critical parts of its broader ad tech suite of products—by conditioning real-time access to its AdX ad exchange on the use of its DoubleClick for Publishers (DFP) ad server solution.

But will Judge Brinkema, like Judge Mehta before her in the Google search case, reject the Department of Justice’s request to break up Google, or will she find that structural relief is both necessary and likely to restore competition? And what other behavioral measures, beyond prohibiting the conduct she found to be unlawful, will Judge Brinkema order to “protect” the competitive process and undo the fruits of Google’s allegedly ill-gotten gains?

• Alden Abbott, Senior Research Fellow; Advisory Board Member, Mercatus Center; AEP, Panelist
• Kathleen W. Bradish, Vice President and Director of Legal Advocacy, American Antitrust Institute, Panelist
• Joseph V. Coniglio, Director, Schumpeter Project on Competition Policy, Information Technology and Innovation Foundation, Moderator
• Adam Kovacevich, Founder and CEO, Chamber of Progress, Panelist
• Bilal Sayyed, Senior Competition Counsel; Counsel, TechFreedom; Cadwalader, Panelist