The American Antitrust Institute (AAI) today released a white paper on the proposed alliance between Google and Yahoo, concluding that the transaction should be viewed as presumptively anticompetitive, although it may also contain possible pro-competitive benefits.
The white paper, prepared by Norman Hawker, a Senior Fellow of the AAI and Professor at Western Michigan University, evaluates the proposal in which Yahoo would have the option of placing Google ads on its search results. The AAI is seeking assurance that the transaction will not become “a black hole that swallows up Yahoo, despite Yahoo’s intentions to stay in business.”
Read the press release.
Read the white paper.