Journal of Public Policy & Marketing Publishes Papers from Last Spring's Research Workshop and Conference on Marketing, Competitve Conduct, and Antitrust Policy at Notre Dame's Mendoza School of Business, Co-Sponsored by AAI

Dec 23 2002
Publications

Journal of Public Policy & Marketing Publishes Papers from Last Spring's Research Workshop and Conference on Marketing, Competitve Conduct, and Antitrust Policy at Notre Dame's Mendoza School of Business, Co-Sponsored by AAI.

Last spring, the AAI co-sponsored with the Journal of Public Policy and Marketing and the University of Notre Dame's Mendoza School of Business, a workshop and conference on Marketing, Competitive Conduct, and Antitrust Policy (see this link). The JPPM has published a volume that contains the papers presented. Click here to see the introductory essay by Professor Gregory Gundlach (an AAI Senior Research Fellow and Advisory Board Member), which summarizes the various papers.

Readers can purchase the issue for $20.00, and the contact information is as follows:

American Marketing Association311 S. Wacker Dr., Ste. 5800Chicago, IL 60606(800) AMA-1150(312) 542-9000 Customer Servicee-mail: info@ama.orgWeb: www.marketingpower.com/jppm