Procter & Gamble and Gillette: AAI Urges FTC to Examine Category Management Factors

Jun 07 2005
Testimony and Interventions

Letter by Darren Bush and Bert Foer says that the combined firm’s enhanced category captain role and its potential abuse of such a role in combination with the increased breadth of product offerings and the nature of store shelf competition raise issues that should be closely examined before the merger can be approved.

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